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Our Story

Founded in Australia by Matt Heron, Victory Serums began with a personal vision: “To revolutionise scalp care treatment pathways for severe dandruff sufferers, leading to preservative-free, microbiome-friendly solutions."

MESSAGE FROM OUR FOUNDER

I refused to accept that managing my dandruff for life with harsh, off-the-shelf shampoos was the only solution. That decision sparked a deeper journey into scalp health—one that led to the creation of Victory Serums.

The Victory Serums Dandruff Control Suite is designed to work fast, safely resetting and rebalancing the scalp microbiome so you can reduce your reliance on dandruff control products to the absolute minimum—perhaps none at all.

Dandruff isn’t just a surface issue. For chronic sufferers like me, it’s just as important to investigate underlying internal causes—especially within the gut. That’s why Victory Serums also connects you with trusted Australian professionals for gut health testing and targeted treatment.

Minimal product use is the GOAL. None at all is the VICTORY.

The Three Pillars of Our Founder’s Approach

  • TRUSTED.

    1. A Lifetime of High-Stakes Problem Solving
    Decades of experience in the Australian Defence Force, Civil Aviation Training, and Financial Services shaped a career built on solving high-stakes, real-world problems—where missions, lives, and millions of dollars depended on getting things right.
    Trust built on real-world responsibility

  • TESTED.

    2. Personal Proof Before Public Promise
    Victory Serums was born from a 45-year struggle with severe dandruff—researched, developed, tested, and refined over a year through firsthand experience before it was ever shared with anyone else.
    A founder who tested his solution on himself

  • PROVEN.

    3. Science-Backed, Customer-First System
    A proven full reset system that goes deeper than just treating symptoms: gut testing, functional health consultations, pharmacist-formulated products, and microbiome respect. Restoring scalp health sustainably.
    Real testing. Real specialists. Real healing.

Our Promise

At Victory Serums, we believe in trust, purity, and performance. Our products are formulated using a proprietary probiotic approach by Australian-qualified chemists, using high standards of quality control and trusted, Australian-sourced ingredients.

You can rest assured, your Victory Serums product is Australian-made, packaged, and shipped from Australia.

Who we serve

Long-Term Sufferers who have battled persistent flakes, itch, and scalp irritation for years—sometimes decades.

Pragmatic People that demand lasting results backed by science, not marketing gimmicks.

Health-Conscious Sceptics who understand functional health, are ingredient-aware and label-literate, wary of long-term chemical overuse both for themselves and their family.

Australian and Global Thinkers who appreciate directness, trusted formulations, and a brand that values transparency over trends.