About Us

Dandruff is still treated the same way it was sixty years ago, suppress it daily.

I lived that cycle for over forty five years. Medicated shampoos worked briefly, then failed, and each time the solution was to use more, more often, with stronger chemicals.

The problem was never my scalp. It was the microbiome those products disrupted and the belief that dandruff must be managed forever with an anti-dandruff shampoo.

Victory Serums exists to challenge that.

Built on microbiome friendly principles, the focus is simple, less dependency, more understanding, and a pathway to long term balance.

Matt Heron
Founder, Victory Serums

Ben Eshelby's profile with his title and expertise listed on a white background with 'FORMULÕE' branding.

A Pharmacist and Skin Microbiome Specialist Perspective

Victory Serums would not exist without the expertise of Ben Eshelby, a compounding pharmacist and skincare formulator who has dedicated his career to improving skin health through microbiome science. Ben played a central role in developing the first formulations that helped me personally that then led to The Victory Serums Pathway. Here is his perspective.

The human microbiome represents the new frontier of medicine. It is a collection of hundreds of trillions of bacterial, viral, fungal and other living cells that exist symbiotically with human cells. The microbiome influences nearly every aspect of human physiology and even gene expression. A quick search of any disease or medical condition with the word ‘microbiome’ beside it, will nearly always show a study is being done linking it to microbiome health. We know that if the microbiome is disrupted or becomes unbalanced, we see disease and loss of health and vitality. The scalp has its own unique microbiome that needs to be nurtured. By nurturing the scalp microbiome, we rebalance the natural habitat, correct imbalances and restore the natural function of the skin.

I met Matt a few years ago on his quest to cure his own long standing dandruff issue. As a compounding pharmacist and skincare formulator with a special interest in skin microbiome health, I helped him develop a range of products for him to use on his scalp. I have been treating, acne, dermatitis, eczema and rosacea for a long time with exceptional and published results. I still use and dispense medications to treat skin conditions, but the primary focus is put on correcting the underlying imbalances in human and microbiome physiology first.

Matt’s scalp products were designed to restore a natural pH of the scalp, feed the microbiome and keeping out ingredients that could disrupt a healthy microbiome such as high levels of preservation. This was in direct contrast to other dandruff products which he had used that were focussed on ‘killing’ microbes and designed around principles of excessive preservation for long term warehousing. They also had an industry standard focus on the appearance and smell of the product. I should mention that the initial products we formulated for Matt were far from an ugly, smelly poultice – but focus was put on efficacy rather than elegance.

Needless to say, Matt had a very positive response to his microbiome based dandruff therapy and documented all his results. You will read about this and his journey through the book.

It excites me being a part of Matt’s journey and his passion for sharing this with the world. His final products are disruptive to the way we – as health practitioners - currently look at scalp care and dandruff control. They are essentially non medicated and focus on harnessing the power of the microbiome to improve scalp health.

I congratulate Matt on pioneering and championing what is essentially a new therapy in dandruff control. I am sure his work will change the lives of many suffering from dandruff and scalp conditions.

Ben Eshelby
B.Pharm, Dip.Form.Chem
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Victory Serum's Promise

Our products are created through a proprietary probiotic approach by Australian-qualified chemists, using trusted, locally sourced ingredients and rigorous quality standards. Just as importantly, we guide our customers in reducing reliance on products where a functional health approach may deliver better outcomes.

Victory Serums is not only about products. It is about building lasting relationships and supporting scalp health by improving overall functional health, while challenging the unnecessary chemical use that has become common practice in the cosmetic industry.

THE SCIENCE BEHIND VICTORY SERUMS